Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Hot Wheels Legends 2020

ART DIRECTION / CONSUMER PRODUCTS / BRANDING DESIGN

Hot Wheels Legends Tour is a global car show & contest. Custom car entries get the chance to win a personal Hot Wheels die-cast of their car.

Led the development of Legends Consumer Products assets and helped established the 2020 aesthetic. Created guide to be used across multiple markets. These graphics established the global tour as an authentic player in car culture. The success of the program was evident in the results: Legends Tour Mexico had a total reach of 53M digital impacts, an increase from last year by 7%.

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All Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets

Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets