Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Hot Wheels Gaming

ART DIRECTION / BRANDING DESIGN / UI & UX DESIGN / ICONOGRAPHY

“Hot Wheels Open World” is Hot Wheels first official Roblox game. Broadened Hot Wheels reach into a new platform and engaged a new consumer base. Game launched successfully with 1.7mm players to date.

Worked directly with the developers and cross-functional Gaming team to create game's UI and art directed game mechanics, visuals, and live content to be on brand with Hot Wheels.

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All Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets

Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets