Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Sarah Young // Art Direction, Graphic Design, Brand & Marketing, Illustration

Hot Wheels Monster Trucks

ART DIRECTION / BRANDING DESIGN

Lead development of the 2020 Hot Wheels Monster Truck merchandising guide, providing the assets and tools to activate the segments across all relevant touch points. Created assets that broke visual similarities to Monster Truck competition in both physical and digital retail spaces. Pivoted the narrative of the segment usually by highlighting truck personalities, again differentiating from the competition.

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All Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets

Hot Wheels Gaming Hot Wheels Legends 2020 Hot Wheels City Hot Wheels Monster Trucks Hot Wheels Paid Social Destiny 2 Marketing Assets CTR Grand Prix Keyart Vector Illustration Misc Logo Design Animated Illustrations Station Emoji CalArts Halloween Poster Outfront Media Summer Party Assets